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Lynda - Brand Redesign: Small Business

Lynda - Brand Redesign: Small Business - 672251
Lynda - Brand Redesign: Small Business
Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.


source https://www.gfxtra31.com/2019/11/30/lynda-brand-redesign-small-business.html
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